There is a movement out there. You can hear it. Shhhh. Listen carefully. Hear that buzzing noise? The one that sounds like a mosquito? Yeah that's the one.
The movement of which I speak is a somewhat recent anti-brand, anti-advertising, anti-marketing grassroots movement which aims to let the world know how useless, harmful, and evil advertising on the whole is.
I point to sites like areyougeneric.org and the anti-advertising agency as examples.
These movements and initiatives look for support from others who share the common goal or belief that corporate America is evil and marketing is to blame. While I revel in and enjoy the anti-capitalist sentiment (I honestly do enjoy rebellion), I think these movements are misguided, misinformed, and in some ways hypocritical.
Allow me to explain, if I may.
These movements' primary message seems to be that branding is bad. That it clutters our society wit